BOLD UNIQ Purple Leave In Conditioner for Dry & Damaged Blonde, Platinum & Gray/Silver Hair. Light Toning, Hydrating & Detangling. Peta-approved, Vegan & Cruelty-Free. Sulfate & Paraben Free.

I love this product! It lightens my blond hair perfectly! It leaves my long, thick hair very soft and easy to brush. I will definitely keep buying.

Love it

It works okay to tone down brassiness. It helps with moisture level but my hair still tangles. I will order the hair pack next time for more intense conditioning & red/gold removal.

I have dry thick wavy/curly blonde(greying) hair. I am grateful I found Bold Unique! The Blonde products make my hair soft and natural blonde, removes BRASS!! I recently bought the anti frizz spray and it is liquid money!! I swore by an Aveda product for years that they discontinued, but too bad for Aveda, because I am Now swearing by Bold unique hair products for everything! I hope they stay as they are and continue to sell the liquid magic for my hair!

I’ve been using Bold Uniq products for a while and I’m always being asked what I use on my hair

I loved this product ~ it was 19.99 now it 36.99 ~ ya no way ~time to try something new.

I like the icy color it gives, but makes my hair feel stiff. Will most likely not purchase again.

This is a perfect product for me. I bleach my hair and fight to get rid of the yellow. This is the easiest way to touch up between toning and leaves me with a perfect platinum color with a hint of silver. I will always repurchase!